Practical and straightforward, this book is a multidisciplinary introduction to the process of planning, conducting and analysing qualitative research, from selecting appropriate methods to publishing your findings. Built around the authors’ Qualitative Research Cycle – consisting of the design, data collection and analytic cycles – this pragmatic guide clearly demonstrates the steps you need to take to ensure your research is rigorous and robust.
- Showcases the importance of linking research design to data analysis, helping you avoid potential pitfalls and get the most out of your data
- Highlights the relevance and wide application of qualitative methods with an array of international examples of real field research and interdisciplinary case studies
- Gives clear guidance on writing qualitative research, including how to respond to critiques of qualitative methods
- Has a renewed focus on evaluating quality in qualitative research, ensuring your work is valid, reflexive and ethical
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