Hello, South Korea

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Hello, South Korea 5952507

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Hello, South Korea

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BTS and kimchi might have led you here, but they’re just the beginning.

Korean food, Korean beauty, Korean series – we can’t get enough of all things Korean. But beyond the headlines of the trend-defining Korean Wave (known as Hallyu) lies a country of ancient customs, rich traditions and quietly impressive contrasts. And that’s exactly where Hello, South Korea takes you.

Inside, chapters cover different aspects of Korean culture:

SETTING THE SCENE get to know Korean history, landscapes and language
UPHOLDING TRADITION pe into everyday Korean life
ADDING FLAVOUR celebrate everyone’s favourite treats, from tteokbokki to bibimbap
KICKING BACK explore how Koreans spend their free time in the great outdoors and after dark
TELLING STORIES discover Korea’s trendsetting art, architecture, books and fashion
ENTERTAINING THE WORLD Squid Game, Parasite, Blackpink, they all started here. Enjoy K-pop, TV, movies and dance
SHAPING THE FUTURE find out what’s next for South Korea